Online Marketing Strategies
Curtin University
  • Start Date: 05 Mar, 2018
  • Self-Paced
  • Study Content: Videos


Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

Course Fee: Free
Certificate Cost: 199.00 USD

Introduction

Introduction Video

Course Description

This course is made available through the eLearnAfrica and Edx partnership.

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.


You will learn how to:



  • use basic e-marketing tools relevant to the internet marketing context;

  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;

  • analyse the online consumer exchange process and its outcomes;

  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;

  • evaluate the role of social media in the marketing context;

  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.


You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.


The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.


This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Curtin University

Curtin University is Western Australia's largest and most culturally diverse university, with more than 53,000 students from over 130 countries. As a world-class, internationally focused institution, Curtin’s mission is to change minds, lives and the world through leadership, innovation and excellence in teaching and research.

 

Curtin is ranked amongst the world’s best. In the Academic Ranking of World Universities 2015, Curtin asserted its position amongst the top two per cent of universities worldwide, thanks to its growing reputation as a research-intensive university. In the Times Higher Education 2015 top 100 universities under 50 years of age, Curtin ranked at 81 worldwide.

 

Curtin is committed to improving the digital learning experience for all students through creating high quality interactive MOOC’s on highly desired topics.

This institution is available on eLearnAfrica through partnership with Edx.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016