Certificate in Sports Marketing and Sponsorship
F.C. Barcelona Universitas
  • Start Date: Open
  • 16 weeks
  • Study Content: eBooks


In this introductory course, you will learn the importance of branding and marketing, based on the experiences of the world-class sports team and globally recognized brand, FC Barcelona.

Course Fee: See Fees and Eligibility
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and partnership.

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development.

Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.  James Condo is a Principal at ETERNO Consulting and is an Adjunct Professor, Florida Atlantic University.

This program was supervised by the social sciences area of Barça Universitas and developed through a collaboration between the indicated Expert and Universidad Siglo 21. If you have any specific doubts, do not hesitate to contact us via the available channels.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

This is a fully online certificate course.  It is expected to require 6-8 hours per week.

Course syllabus

Sport Marketing Pillars

MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration

Sports Sponsorship

MODULE 1: Sports Brand Management
MODULE 2: Finding Potential Sponsors
MODULE 3: Preparing and Closing a Sponsorship Sale
MODULE 4: Integration

Sports Sponsorship Activation

MODULE 1: Activation of Sponsorship
MODULE 2: Types of Activation
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration

Sports Products and Services Management

MODULE 1: Management of Products and Services
MODULE 2: Executing the Products and Services Plan
MODULE 3: Product Development Strategy
MODULE 4: Integration

F.C. Barcelona Universitas

FC Barcelona aims to help change the world through sporting excellence via knowledge and innovation

We are looking to form an ecosystem to foster knowledge and innovation. This ecosystem is based on a model that promotes a culture of excellence and collaboration with prestigious brands, universities, research centres, start-ups, entrepreneurs, students, athletes, investors, and visionaries around the world.

By doing so, we aim to generate new knowledge and create new products and services that will be of benefit to our own athletes, members and fans, and society in general.

 

This institution is available on eLearnAfrica through partnership with .

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016