Business Fundamentals: Customer Engagement
The Open University
  • Start Date: 22 Jun, 2020
  • 4 weeks
  • Study Content: Videos


Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Discover how to engage customers through relationships


When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.


This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.


Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.


This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.


For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website.


Academic credit


If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.


This course is provided through eLearnAfrica’s partnership with FutureLearn.

Please note that, should you choose to purchase a Certificate of Achievement or a Statement of Participation, you will be re-directed to the FutureLearn for processing.

The following information is from the Future Learn website:

What is a Certificate of Achievement?

A Certificate of Achievement is a valuable certificate to prove what you’ve learned on your course.

Your Certificate will include your name; an outline of what you’ve learned and how long it took; the logos of the university and other organisations associated with your course. Your printed certificate will also include the lead educator’s signature.

In addition to the digital and printed certificate, you will receive a detailed transcript of what you’ve learned, how long it took and your average test score (if your course contained tests).

You can view our page about Certificates of Achievement to see what they look like.

How do I qualify for a Certificate of Achievement?

To be eligible to buy a Certificate of Achievement, you must:

  • complete 90% of the steps in a course (by using the “Mark as complete” button on each step),
  • attempt every test question in the course,
  • score over 70% on average across all course tests.

How do I buy a Certificate of Achievement?

If you’re taking a course, we’ll email you details of how to buy a Certificate of Achievement, once you’re eligible for one.

How much does a Certificate of Achievement cost?

The cost of the Certificate of Achievement varies depending on the course. They normally cost from £39.00 (GBP) to £59.00 (GBP) + shipping. The price shown includes a digital and printed certificate and transcript, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

What if I don’t qualify to buy a Certificate of Achievement?

If you don’t qualify to buy a Certificate of Achievement because your test score does not meet the 70% pass threshold, you have a couple of options. You will still be able to purchase a Statement of Participation for the course, or you could join a later run of the course. Unfortunately it is not possible to retake tests in FutureLearn courses. 

What is a Statement of Participation?

A Statement of Participation is a collectable printed and digital record that you can buy, to show that you’ve taken part in a FutureLearn course. Statements are available for the vast majority of FutureLearn courses in both digital and printed formats. You can view our page about Statements of Participation to see what they look like.

Your Statement will include your name; a short summary of the course and how long it took; the logo of the university and other organisations associated with your course. In addition, your printed certificate will also include the lead educator’s signature.

Your Statement will confirm that you’ve completed the majority of steps in a course and attempted all test questions, but it will not show your individual level of completion or your test scores.

How do I qualify for a Statement of Participation?

To be eligible to buy a Statement of Participation, you must complete over half of the steps in a course (by using the “Mark as complete” button on each step) and attempt all test questions.

How do I buy a Statement of Participation?

If you’re taking a course, we’ll email you details of how to buy a Statement of Participation, once you’re eligible for one.

To be eligible, you must complete the majority of steps in the course and attempt all test questions. You can check how close you are to being eligible on your course progress page.

How much does a Statement of Participation cost?

The cost of a Statement of Participation varies depending on the course. They cost from at £19.00 (GBP) to £34.00 (GBP) plus shipping. The price shown includes a digital and printed version, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

For more information on Fees and Eligibility, please feel free to consult the Frequently Asked Questions:

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

The information provided was current as of 22 September 2016. Please visit Certificates and Statements to check for changes.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

This course is provided through eLearnAfrica’s partnership with FutureLearn. To go directly to a specific Category of Frequently Asked Questions, please feel free to click on any of the links below (you will be redirected to the FutureLearn website):

Categories

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

The Open University

The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.

Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.

The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.

Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.

All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016