University of Leeds
- Start Date: 12 Apr, 2021
- 2 weeks
- Study Content: Videos
Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Master the art of successful content creation for your business
Great content is the foundation of a successful digital marketing strategy. It can increase SEO rankings, enhance brand and product awareness, and encourage your audience to buy a product or share information – but what makes truly effective online content?
On this two-week course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style, and format.
Internet users are consuming more content than ever before. With this course, you’ll understand how to use different online platforms to your advantage to make your voice heard above the noise.
Critically examine digital content to help you deliver the right message
With an understanding that content is planned with a specific purpose, you’ll learn how to identify the messages and intentions within online content.
You’ll question the messaging and use of language to understand the best practices in content creation. You’ll also evaluate how various media formats can be used to create compelling content to help you identify which format suits your business intentions.
Develop a content strategy alongside industry professionals
You’ll learn how to use practical strategies to communicate effectively online. Hearing from industry professionals, you’ll discover how you can structure your content plans, and how to approach content creation for different platforms.
You’ll hear how experts put their content plans into action and by the end of this course, you’ll feel confident in structuring your own plan to respond to a specific brief.
This course is designed for anyone interested in online content creation. It will be useful if you are working in marketing or if you are looking to boost your digital skills, whether you are wanting to improve your career prospects or you’re just entering the digital workplace.
This may include those starting their careers, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
University of Leeds
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
Academics at the University of Leeds lead pioneering research that addresses major global challenges, in areas such as energy, water and climate change, human health and wellbeing. The University works in interdisciplinary teams to find innovative solutions to global problems such as poverty, hunger and crime. It strengthens communities through its outreach and public engagement.
The diverse range of FutureLearn courses developed by the University of Leeds will allow the exploration of new and different ways to provide online education. The University wants to reach a global audience, meeting the growing worldwide demand for access to higher education, so that the outstanding knowledge it creates can benefit a wider community.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016