Digital Skills: Digital Marketing
Accenture
  • Start Date: 15 Aug, 2022
  • 2 weeks
  • Study Content: Videos


Delve into different digital marketing strategies and learn how to choose the right technique to target your customers.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Introduction

Introduction Video

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn to use digital marketing strategies to grow your business


Digital marketing is a crucial tool to reach your audience and grow your business.


On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.


You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.


Explore different digital marketing techniques


With so many marketing strategies available, it can be difficult knowing which one works for your business.


This course will help you delve into each marketing strategy such as banner advertising, pay per click advertising, content marketing, search engine optimisation, social media, and email marketing to ensure you can find the right strategy for your business.


Learn to integrate different marketing strategies


Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.


Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.


Enhance your digital skills with Accenture


On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.


This course is designed for anyone interested in honing their digital marketing skills.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Accenture

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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VIOLATIONS

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016