Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
This course is made available through the eLearnAfrica and Edx partnership.
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Getting Started
edX Basics
Certificates
I passed my course and am on the verified track! Where can I find my certificate?
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Can I start on the audit track and pay and upgrade later in a course?
MicroMasters
Can anyone enroll in a MicroMasters program? Are there any eligibility requirements?
Does every MicroMasters program have a capstone exam or project?
Account
The Courses
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Financial Assistance
For more information, please visit the edX FAQ page.
Curtin University is Western Australia's largest and most culturally diverse university, with more than 53,000 students from over 130 countries. As a world-class, internationally focused institution, Curtin’s mission is to change minds, lives and the world through leadership, innovation and excellence in teaching and research.
Curtin is ranked amongst the world’s best. In the Academic Ranking of World Universities 2015, Curtin asserted its position amongst the top two per cent of universities worldwide, thanks to its growing reputation as a research-intensive university. In the Times Higher Education 2015 top 100 universities under 50 years of age, Curtin ranked at 81 worldwide.
Curtin is committed to improving the digital learning experience for all students through creating high quality interactive MOOC’s on highly desired topics.
This institution is available on eLearnAfrica through partnership with Edx.
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Effective Date: September 22, 2016