Cognitive Psychology: Employee and Customer Behaviour

FutureLearn

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Start Date: 01 Aug, 2022
3 weeks
Study Content: Videos

Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.

Course Fee: Free

Certificate Cost: See Fees and Eligibility

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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Explore the psychological factors that influence behaviour

This three-week course will help you explore the role of the subconscious and emotions in decision-making and strategies for capturing the attention of your customers.

With this knowledge, you’ll be empowered to not only attract the customers you want, but understand, anticipate, and meet their needs completely.

Discover priming as an influencing tactic

Investigating the concept of priming in psychology, you’ll learn to identify a prime and distinguish it from an influence that people are consciously aware of.

You’ll discuss examples from everyday life as well as examining a number of studies showing priming effects. With this knowledge, you’ll start to think about how you could design your own prime.

Examine the SALIENT checklist and anchoring

With an understanding of primes, you’ll then explore how to use a wide range of them using the SALIENT checklist.

You’ll discuss the role of salience in decision-making and the components of salient messages before examining the role of anchoring and peak-end evaluation.

This knowledge will help you to apply concepts to your organisation.

Assess what affects behaviour change

Exploring the role emotions play in decision-making, you’ll debate the relationship between rational behaviour and emotions.

By the end of this course, you’ll be able to identify key ways you can change behaviour and also critically evaluate whether it’s right to do so.

This course is designed for anyone wanting to better understand customer needs and motivations and will be particularly useful if you are a team manager.

If you want to develop your knowledge of this subject further, you may be interested in these courses. They feature related subject matter and share the same overall learning outcomes:

Social Psychology: Employee and Customer Behaviour

Behavioural Economics: Employee and Customer Behaviour

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.

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Effective Date: September 22, 2016