FutureLearn
- Start Date: 01 Aug, 2022
- 3 weeks
- Study Content: Videos
Gain the skills to promote behaviour change in your employees and customers through effective incentives.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Gain the skills to motivate positive behaviour change
On this three-week course, you’ll gain the skills to push for positive behavioural change in your work place.
Guided by Paul Dolan, Professor of Behavioural Science at the London School of Economics and Political Science, you’ll learn how to promote positive behaviour change in your employees through effective incentives.
Through an exploration of incentivisation, default behaviours, and commitment, you’ll learn how you can use this understanding to motivate positive behaviour change in both your employees and customers.
Explore different types of incentives
To help you choose the right incentive for your context, you’ll explore the different types, such as financial and pro-social, and assess the success of each incentive in affecting behaviour change.
Next, you’ll learn the difference between incentives and commitments and explore how you could use commitment pledges to change behaviour in the workplace.
Discover the role of mental accounting
You’ll be introduced to reference points and mental accounting to understand how they affect the success of your incentives.
Through this exploration, you’ll discover how they exert influence and why they work so effectively in anything from pension choices to hospital care.
Understand key learnings in behavioural science
By the end of the course, you’ll understand the behavioural economic factors that can influence your employees and customers.
This course is designed for anyone who wants to learn more about human behaviours and needs.
It will be particularly useful if you are a professional managing, building, or developing a team.
If you want to deepen your understanding of this subject, you may be interested in these courses. They feature similar subject matter and share the same overall learning outcomes:
- Social Psychology: Employee and Customer Behaviour
- Cognitive Psychology: Employee and Customer Behaviour
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
FutureLearn
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016