eLearnAfrica
Introduction to Digital Marketing
FutureLearn
  • Start Date: 27 Sep, 2021
  • 4 weeks
  • Study Content: Videos


Build your digital marketing tools and lay the groundwork to plan, create, and measure digital marketing campaigns.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Develop your digital marketing knowledge and skills


With long-term trends such as the move to online banking, retail, education, and telehealth being accelerated by the COVID-19 pandemic, the future is evolving into an increasingly digital landscape.


On this four-week course, created in collaboration with HubSpot, you’ll build your skills across the digital marketing mix and digital channels in order to design, execute, and optimise a digital marketing campaign.


Learn the basics of the digital marketing mix


The marketing mix forms a cornerstone of marketing theory; it helps to meet customer needs and ensures your message is optimised for your audience.


You’ll begin by diving into the role of a modern digital marketer. As digital marketing activities have expanded, so have the skills required of marketers. This course touches on areas such as SEO, social media marketing, and content marketing.


You’ll then apply the key elements of the digital marketing mix to build the foundations of your digital marketing campaign.


Explore the marketing channels needed for digital campaigns


It’s vital the correct digital channels are carefully chosen and utilised for each particular marketing campaign. It’s not one size fits all; the audience, message, and goals will determine which channels suit the campaign.


This course will take you through the most important digital channels, giving you insights into when, why, and how to use them for the most effective results.


Discover how to design and execute an effective marketing campaign


On this course, you’ll analyse digital marketing campaigns and the key metrics to measure to ensure a successful digital campaign.


You’ll master how to use your new skills and knowledge to plan, manage, and measure a high performing digital marketing campaign.


This course is designed for professionals interested in learning the basics of digital marketing and building the skills to complete entry-level digital marketing activities.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016