eLearnAfrica
Product Management Essentials
FutureLearn
  • Start Date: 27 Sep, 2021
  • 4 weeks
  • Study Content: Videos


Develop your skills to successfully take products through the product development process, from design to launch and beyond.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn to effectively manage each stage of the product lifecycle


Over the last decade, product management has continued to become an important business discipline, with product manager roles now a common occurrence in any organisation with a digital presence.


This four-week course, created in collaboration with Atlassian, will help develop your product management knowledge and skills. You’ll be guided through the product management timeline with tips and techniques for each step of the process, from strategies and design to launch and growth.


Explore the basics of product management and strategy


While product management continues to evolve, it can be summarised as ‘maximising the success of a product
throughout the entirety of its lifecycle, thereby supporting an organisation to achieve its goals’.


On this course, you’ll develop your basic product management knowledge and skills to create actual business value. These skills will help you enter into almost any industry and organisation to further your career.


Build your skills in product design and development


With the speed of digital innovation, the influence of digital products on the wider economy, and the growing expectations of customers, product design and development skills are in constant demand.


You’ll look at product design strategies and how you can incorporate product management techniques into the design and development process.


Discover the tools to execute a successful product launch


The final part of this course will guide you through launching a product and the skills needed to execute a successful launch.


However, as most product managers know, the launch isn’t the end of the product lifecycle, so you’ll also look at how to measure success, the metrics to use, and how to utilise this information to improve a product with the aim of generating value for an organisation.


This course is designed for anyone interested in improving their practical product management skills.


Whether you already work as a Product Manager or you’re new to product management, this course will help build your skills for each stage of the product development process.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016