eLearnAfrica
UX Design Fundamentals: Management and the Business Model Canvas for UX Design
FutureLearn
  • Start Date: 09 Aug, 2021
  • 4 weeks
  • Study Content: Videos


Uncover the role of business strategy and adopt a customer-centric mindset to become a successful user experience designer.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

How can a UX (user experience) designer add value to a business across all levels and all team levels?


This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.


You’ll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wireframes and building prototypes.


Understand how to use business model design in management strategies


One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You’ll cover the phases of business model design and innovation and the concept of ‘job to be done’ (JTBD) – a framework based on the idea of user ‘hiring’ (or using) a product to do a specific ‘job’ (or task, to achieve a specific outcome).


Learn the importance of a value stream map and customer profile map


The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touchpoints through which customers come into contact with your company, online or offline.


By knowing how to sketch out a user journey, you’ll be able to forecast any potential friction before creating an actual website or prototype. And by using value stream maps, you’ll know how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.


This course is ideal for developing expertise in business model design and customer experience mapping.


You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.


In this course, you will use Canva.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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Effective Date: September 22, 2016