FutureLearn
- Start Date: 23 May, 2022
- 4 weeks
- Study Content: Videos
Learn about the role of customer profiling and design sprints in creating positive user experiences.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Explore customer profiling and user personas
70% of people managers have increased the headcount of their design team in the past year, and UX designers are in particularly high demand.
The chief responsibility of a UX designer is to optimise customer experiences across new products and existing offerings.
One way UX designers do this is through conducting user research and building customer personas.
This course will equip you with the skills to evaluate research and data to inform customer profiles, identify different personas and gain a deep understanding of how users interact with a product.
You will examine elements of organisational culture including employee experience design (EXD), cross cultural design and the 6 cultural dimensions.
You will also learn how to employ visual tools such as culture maps to understand the people who make up an organisation and what makes them tick.
Understand Lean and Agile methodologies
You will discover problem solving techniques and project management methodologies such as ‘Lean’ and ‘Agile’.
You will consider and evaluate the effectiveness of these approaches and participate in discussions around the pros and cons of methods such as ‘waterfall project management’.
Learn how to create a design sprint
You will investigate the key elements of a design sprint, how they work and why they are important for ensuring positive user experiences. Once you are familiar with the core principles you will experiment with creating a design sprint of your own using Jira.
By the end of the course you will be able to apply knowledge of design sprints, customer personas and project management methodologies to advance a career in UX design.
This course is aimed at anyone looking to improve their UX design skills.
This might include:
- entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
- aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
- non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.
If you would like to deepen your understanding of this subject, you may be interested in these courses from the same provider that share the same overall learning outcomes:
- UX Design Strategy and Application: Customer Journey Mapping
- UX Design Strategy and Application: Strategy, Innovation and the Future of Work
During the course we’ll be using Canva.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
FutureLearn
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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Maintain only one user account and not let anyone else use my username and/or password.
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Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
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Not post answers to problems that are being used to assess student performance.
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Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
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CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016