Learn how to use behavioral economics to design experiments and develop tools to help people make better decisions.
This course is made available through the eLearnAfrica and Edx partnership.
How can we get people to save more money, eat healthy foods, engage in healthy behaviors, and make better choices in general? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.
In three modules, learners will be able to a). explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b). learn how to critique, design and interpret the results of experiments; and c). design nudges and decision-tools to help people make better decisions.
Understanding experimental design and interpretation is central to your ability to truly use behavioral economics and will set you apart from people who merely know about the behavioral research. After the first two weeks learning the basic principles, we will devote two weeks to studying experimental design and analysis, and the final two weeks to understanding processes for designing nudges and for helping people make better decisions.
You will also witness and participate in weekly topical debates on various topics like “does irrationality impact welfare?” or “what strategy is better for improving welfare – nudging or education?” If you’ve been fascinated with the buzz surrounding behavioral economics but are not sure how to actually use it, this course is for you.
Several leading scholars, policy makers, business people, authors and commentators will briefly join our debate and discussion sections. These guest lecturers include Professor Sendhil Mullainathan (Harvard University), Professor John Lynch (University of Colorado), Rory Sutherland (Ogilvy Group), Owain Service (Behavioural Insights Team, UK Cabinet Office), Shankar Vedantam (NPR Columnist and Author – The Hidden Brain), Professors Andrew Ching, Avi Goldfarb, Nina Mazar, and Claire Tsai, Min Zhao (University of Toronto) and many others!
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
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Established in 1827, the University of Toronto is a vibrant and diverse academic community. It includes 80,000 students, 12,000 colleagues holding faculty appointments, 200 librarians, and 6,000 staff members across three distinctive campuses and at many partner sites, including world-renowned hospitals. With over 800 undergraduate programs, 150 graduate programs, and 40 professional programs, U of T attracts students of the highest calibre, from across Canada and from 160 countries around the world. The University is one of the most respected and influential institutions of higher education and advanced research in the world. Its strengths extend across the full range of disciplines: the 2012-13 Times Higher Education ranking groups the University of Toronto with Stanford, UC Berkeley, UCLA, Columbia, Cambridge, Oxford, the University of Melbourne, and the University of Michigan as the only institutions in the top 27 in all 6 broad disciplinary areas. The University is also consistently rated one of Canada’s Top 100 employers, and ranks with Harvard and Yale for the top university library resources in North America.
This institution is available on eLearnAfrica through partnership with Edx.
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Effective Date: September 22, 2016