UNSW Sydney
- Start Date: 05 Sep, 2016
- 6 weeks
- Study Content: Videos
Grow your understanding of the practice and law of international franchising and the viability of franchising internationally.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Introduction
Introduction Video
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
We each have a daily connection with franchising. At the international level, franchising is a practical and exciting aspect of global commerce. Countries with vast markets and growing middle classes present opportunities for brands that have reached saturation in their original market. Developing countries too are now creating home-grown, exportable franchised brands.
Gain an introduction to international franchise law
This free online course will introduce you to international franchise law and will enhance your skills in assessing the viability of franchising a business internationally. Since World War 2 business format franchising has grown exponentially and is now entrenched as a trusted business model. But, what many would believe to be a simple business arrangement is anything but that.
This introductory course looks at the law behind questions such as:
- How do franchisors keep their brand image consistent across all countries?
- What due diligence do franchisors need to conduct?
- How do franchisors conduct legal due diligence?
- How are international franchising disputes resolved?
- What’s the future of business format franchising?
Explore real-world challenges through a video-based case study approach
The course uses a video-based case study approach which explores real world issues through the experience of Michelle and Brian - a Sydney couple who are dreaming of expanding their boat cleaning business. Through the case study we present a real situation encountered by a business in order to draw out the issues and challenges in setting up and then expanding a franchise.
Explore the cultural and legal aspects of franchising
We will introduce you to the cultural and legal aspects of franchise relationships and will lead you through some of the laws that have developed, globally, to support business format franchising. In particular, we will explore aspects of franchise agreements, due diligence, franchise disclosure laws, intellectual property laws, relationship laws, dispute resolution, competition law, tax law, and the future of franchising.
By the end of this course, you will be able to:
- Assess the expansion-readiness of a franchised business for overseas jurisdictions
- Recognise the role of legal advisers in the business decision to expand a franchise to a new country
- Identify the key legal issues that affect franchisors expanding internationally
- Identify and research the laws relevant to franchising in international jurisdictions
- Understand the methods available to resolve franchise disputes
- Examine the potential future application of the franchise model through social franchising and micro franchising.
This course is suitable for undergraduates, postgraduates, financiers and entrepreneurs.
Existing and prospective franchisors or business owners and their professional advisers from around the world who are either serious or curious about exploring the idea of internationalizing their business and who want to know more about franchising are welcome. Potential research collaborators are always welcome.
If this doesn’t describe you, don’t worry – even if you’re just curious about franchising, you are welcome too.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
UNSW Sydney
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
ELEARNAFRICA HONOR CODE PLEDGE
By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:
-
Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
-
Maintain only one user account and not let anyone else use my username and/or password.
-
Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
-
Not post answers to problems that are being used to assess student performance.
-
Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.
VIOLATIONS
If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:
-
Receiving a zero or no credit for an assignment;
-
Having any certificate earned in the course withheld or revoked;
-
Being unenrolled from a course, learning program or degree program; or
-
Termination of your use of the App and/or Site.
-
Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.
No refunds will be issued in the case of any corrective action for such violations.
Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.
CHANGING THE HONOR CODE
Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.
Effective Date: September 22, 2016