Social Media Analytics: Using Data to Understand Public Conversations
Queensland University of Technology
  • Start Date: 11 Nov, 2019
  • 3 weeks
  • Study Content: Videos


How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Introduction

Introduction Video

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to use powerful digital tools to analyse conversations on Twitter.


What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.


What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.


During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.


This social media analytics course is for anyone who wants to develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.


Everything you need to succeed in this course is provided or can be downloaded for free. There is no special prior experience or knowledge required to join in. To make the most of this course, you will need to:



  • install or access TAGS, Tableau and Gephi

  • use a laptop or desktop computer so you can install and complete activities with these tools

  • ensure you have both a Google and Twitter account.


We will guide you through the set-up of these tools, step by step, as you progress through the content of the course. Using these tools will really give you a powerful learning experience, letting you explore your own interests and put the theory to the test.


This course is provided through eLearnAfrica’s partnership with FutureLearn.

Please note that, should you choose to purchase a Certificate of Achievement or a Statement of Participation, you will be re-directed to the FutureLearn for processing.

The following information is from the Future Learn website:

What is a Certificate of Achievement?

A Certificate of Achievement is a valuable certificate to prove what you’ve learned on your course.

Your Certificate will include your name; an outline of what you’ve learned and how long it took; the logos of the university and other organisations associated with your course. Your printed certificate will also include the lead educator’s signature.

In addition to the digital and printed certificate, you will receive a detailed transcript of what you’ve learned, how long it took and your average test score (if your course contained tests).

You can view our page about Certificates of Achievement to see what they look like.

How do I qualify for a Certificate of Achievement?

To be eligible to buy a Certificate of Achievement, you must:

  • complete 90% of the steps in a course (by using the “Mark as complete” button on each step),
  • attempt every test question in the course,
  • score over 70% on average across all course tests.

How do I buy a Certificate of Achievement?

If you’re taking a course, we’ll email you details of how to buy a Certificate of Achievement, once you’re eligible for one.

How much does a Certificate of Achievement cost?

The cost of the Certificate of Achievement varies depending on the course. They normally cost from £39.00 (GBP) to £59.00 (GBP) + shipping. The price shown includes a digital and printed certificate and transcript, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

What if I don’t qualify to buy a Certificate of Achievement?

If you don’t qualify to buy a Certificate of Achievement because your test score does not meet the 70% pass threshold, you have a couple of options. You will still be able to purchase a Statement of Participation for the course, or you could join a later run of the course. Unfortunately it is not possible to retake tests in FutureLearn courses. 

What is a Statement of Participation?

A Statement of Participation is a collectable printed and digital record that you can buy, to show that you’ve taken part in a FutureLearn course. Statements are available for the vast majority of FutureLearn courses in both digital and printed formats. You can view our page about Statements of Participation to see what they look like.

Your Statement will include your name; a short summary of the course and how long it took; the logo of the university and other organisations associated with your course. In addition, your printed certificate will also include the lead educator’s signature.

Your Statement will confirm that you’ve completed the majority of steps in a course and attempted all test questions, but it will not show your individual level of completion or your test scores.

How do I qualify for a Statement of Participation?

To be eligible to buy a Statement of Participation, you must complete over half of the steps in a course (by using the “Mark as complete” button on each step) and attempt all test questions.

How do I buy a Statement of Participation?

If you’re taking a course, we’ll email you details of how to buy a Statement of Participation, once you’re eligible for one.

To be eligible, you must complete the majority of steps in the course and attempt all test questions. You can check how close you are to being eligible on your course progress page.

How much does a Statement of Participation cost?

The cost of a Statement of Participation varies depending on the course. They cost from at £19.00 (GBP) to £34.00 (GBP) plus shipping. The price shown includes a digital and printed version, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

For more information on Fees and Eligibility, please feel free to consult the Frequently Asked Questions:

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

The information provided was current as of 22 September 2016. Please visit Certificates and Statements to check for changes.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

This course is provided through eLearnAfrica’s partnership with FutureLearn. To go directly to a specific Category of Frequently Asked Questions, please feel free to click on any of the links below (you will be redirected to the FutureLearn website):

Categories

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

Queensland University of Technology

QUT is a leading Australian university ranked in the top two per cent of universities worldwide in the 2015-16 Times Higher Education World University Rankings. Our courses are in high demand, and our graduates include eight Rhodes Scholars, five of these awarded in the past six years. We are a connected, relevant and collaborative institution that seeks to solve real-world challenges.

As one of Australia’s fastest growing research universities, 100 per cent of our research, at the discipline-specific level, is assessed world standard or above (Australian Government 2015 ERA). QUT Business School is in the top one per cent of business schools worldwide to hold triple accreditation and one of only three providers nationwide to earn Financial Times global rankings in 2015 for its executive education programs.

Our staff are consistently recognised in national teaching awards, with QUT receiving two prestigious program awards and five citations in the 2015 Australian Awards for University Teaching.

With a superb location in subtropical Brisbane, the university attracts more than 47,000 students across three campuses – Gardens Point and Kelvin Grove in Brisbane’s inner city and Caboolture to the north. Some 25 per cent of students are studying at postgraduate level, and 17 per cent of our students come from overseas.

Staff and students work and study in technology-rich, world-class precincts. The national and international award-winning Science and Engineering Centre at Gardens Point is home to The Cube, acclaimed as one of the world’s largest digital interactive learning and display spaces.

 

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016