Online Business: Customer Profiling for Success
RMIT University
  • Start Date: 11 Sep, 2017
  • 4 weeks
  • Study Content: Videos


Understand how to find and retain the most valuable customers with one of four courses in the Online Business Success program.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Introduction

Introduction Video

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

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When asked who their customer is, aspiring entrepreneurs often say “anyone”. This could not be further from the truth. This free online course will help you understand how you can use primary and secondary research, to identify the right customer and design engagement strategies to attract and retain them.


Understand the data and discover your customer


This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies.


We will help you understand how to develop market analysis strategies and show you how to develop a marketing strategy to guide you towards implementation.


By the end of the course, you will understand:



  • who your customer is;

  • how to use data to identify and profile your customer;

  • how to uncover the reasons why they buy;

  • and how to develop profiles and personas for your customer.


Get expert online business advice


This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they targeted the most valuable customers for their business.


This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of market analysis and customer profiling, through a series of examples, learning theory and activities.


This course is provided through eLearnAfrica’s partnership with FutureLearn.

Please note that, should you choose to purchase a Certificate of Achievement or a Statement of Participation, you will be re-directed to the FutureLearn for processing.

The following information is from the Future Learn website:

What is a Certificate of Achievement?

A Certificate of Achievement is a valuable certificate to prove what you’ve learned on your course.

Your Certificate will include your name; an outline of what you’ve learned and how long it took; the logos of the university and other organisations associated with your course. Your printed certificate will also include the lead educator’s signature.

In addition to the digital and printed certificate, you will receive a detailed transcript of what you’ve learned, how long it took and your average test score (if your course contained tests).

You can view our page about Certificates of Achievement to see what they look like.

How do I qualify for a Certificate of Achievement?

To be eligible to buy a Certificate of Achievement, you must:

  • complete 90% of the steps in a course (by using the “Mark as complete” button on each step),
  • attempt every test question in the course,
  • score over 70% on average across all course tests.

How do I buy a Certificate of Achievement?

If you’re taking a course, we’ll email you details of how to buy a Certificate of Achievement, once you’re eligible for one.

How much does a Certificate of Achievement cost?

The cost of the Certificate of Achievement varies depending on the course. They normally cost from £39.00 (GBP) to £59.00 (GBP) + shipping. The price shown includes a digital and printed certificate and transcript, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

What if I don’t qualify to buy a Certificate of Achievement?

If you don’t qualify to buy a Certificate of Achievement because your test score does not meet the 70% pass threshold, you have a couple of options. You will still be able to purchase a Statement of Participation for the course, or you could join a later run of the course. Unfortunately it is not possible to retake tests in FutureLearn courses. 

What is a Statement of Participation?

A Statement of Participation is a collectable printed and digital record that you can buy, to show that you’ve taken part in a FutureLearn course. Statements are available for the vast majority of FutureLearn courses in both digital and printed formats. You can view our page about Statements of Participation to see what they look like.

Your Statement will include your name; a short summary of the course and how long it took; the logo of the university and other organisations associated with your course. In addition, your printed certificate will also include the lead educator’s signature.

Your Statement will confirm that you’ve completed the majority of steps in a course and attempted all test questions, but it will not show your individual level of completion or your test scores.

How do I qualify for a Statement of Participation?

To be eligible to buy a Statement of Participation, you must complete over half of the steps in a course (by using the “Mark as complete” button on each step) and attempt all test questions.

How do I buy a Statement of Participation?

If you’re taking a course, we’ll email you details of how to buy a Statement of Participation, once you’re eligible for one.

To be eligible, you must complete the majority of steps in the course and attempt all test questions. You can check how close you are to being eligible on your course progress page.

How much does a Statement of Participation cost?

The cost of a Statement of Participation varies depending on the course. They cost from at £19.00 (GBP) to £34.00 (GBP) plus shipping. The price shown includes a digital and printed version, and VAT or local sales tax. The exact price for your course will be shown within the course itself.

For more information on Fees and Eligibility, please feel free to consult the Frequently Asked Questions:

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

The information provided was current as of 22 September 2016. Please visit Certificates and Statements to check for changes.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

This course is provided through eLearnAfrica’s partnership with FutureLearn. To go directly to a specific Category of Frequently Asked Questions, please feel free to click on any of the links below (you will be redirected to the FutureLearn website):

Categories

If you do not find an answer to your question, you can also contact FutureLearn directly via email, at: feedback@futurelearn.com

RMIT University

RMIT is a global university of technology, design and enterprise specialising in art and design; architecture and the built environment; engineering; computer science; and business and management studies.

One of Australia’s original tertiary institutions, RMIT University has over 80,000 students (including 12,000 at postgraduate level) who are undertaking professional and vocational education, applied research, and industry and community engagement.

RMIT has a unique approach to meeting the challenge of being ready for life and work: it offers an education that is deeply grounded in ideas and cross-disciplinary understanding, applied through innovative, enterprising practice to solving problems and meeting the needs of its community.

RMIT’s goal is to offer life-changing experiences, and to shape the world with the talent, knowledge and learning capability that it shares.

 

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016