Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour
University of Groningen
  • Start Date: 25 Apr, 2022
  • 3 weeks
  • Study Content: Videos


Understand how humans make decisions by exploring illustrative videos, short articles, and simulations on your own computer.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Gain insights into the social phenomena around making choices


People use social cues to help them make decisions in diverse situations. This information is often scarce and uncertain but is also sometimes overwhelmingly abundant. With so many variables, how does the human decision-making process actually work?


On this three-week course, the University of Groningen will explain decision making in the complex world that we live in. Their unique approach encompasses not only conventional theories about social norms but also cutting-edge computer simulation frameworks that help make sense of human behaviour.


Review historical and current theories on the decision-making process


On this course, you’ll draw on classic theories of human behaviour, social learning, and social norms as well as the latest thinking in economics, psychology, and sociology.


This background will help you understand the concept of rationality in decision making, as well as how environmental and social cues shape and are shaped by the choices we make.


Apply a computational approach to human decision making


After looking at the theory behind social phenomena and social reality, you’ll get to apply a simple algorithm and see how it describes the decision process in a specific situation.


You’ll also get to experiment with variations in decision processes that occur naturally among people by running them through the computer simulation.


See how individual behaviour and social reality shape each other


The University of Groningen is known for delivering both engaging material and strong academic support, and this course is no exception.


Blending classic and modern ideas about social learning, and showing how modern technology can be used to understand social norms, the University gives great insights into how and why individuals and groups make the choices that they do.


This course is designed for anyone interested in how people make choices in daily life and in the usability of computer simulations to better understand these processes.


You could be a professional advising large groups of people (eg for a vaccination campaign), someone supporting decision making in complex environments (eg a doctor or financial advisor), or someone who wants to influence people’s choices (eg policy-makers and marketers).


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

University of Groningen

The University of Groningen is a research university with a global outlook, deeply rooted in Groningen, in the north of the Netherlands.

Quality has had top priority for 400 years, and with success the University is currently in or around the top 100 on several influential ranking lists.

In addition, the university collaborates with a number of renowned foreign universities, including Uppsala, Göttingen and Ghent. The University of Groningen is very popular with its 27,000 students and 5500 staff members from home and abroad.

Talent is nurtured, enabling the University to bridge the gap between science and society.We are committed to actively collaborating with our social partners, with a special focus on the research themes Healthy Ageing, Energy and Sustainable Society.

 

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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