The Open University
- Start Date: 06 Jun, 2022
- 2 weeks
- Study Content: Videos
Develop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Learn how to start podcasting, from planning to marketing and beyond
The popularity of podcasts is growing rapidly. Audiences can listen on their phones while on the move or taking care of everyday tasks. And because they tend to listen to an episode from beginning to end, it’s a great opportunity to establish a deep connection.
On this two-week course, you’ll learn the step-by-step process of planning, recording, editing, and publishing a successful podcast and measuring its effectiveness. Designed by Target Internet’s CEO Daniel Rowles, award-winning author and voice of the Digital Marketing Podcast, this course will expand your digital marketing skillset.
Discover tips and techniques to record, edit, and distribute a podcast to deliver marketing results
Learning from experts, you’ll discover the core stages of planning a podcast to maximise its reach and engagement. Topics include how people listen, the role of podcasting in the user journey, and how you can provide value to your audience with audio content.
You’ll develop the skills and knowledge to create a podcast. From recording, editing, and publishing a podcast to creating podcast landing pages, you’ll delve into the key steps in producing a podcast that will maximise impact.
Explore how to interrogate your podcast analytics and optimise your audio content
You’ll also learn how to calculate the success of your podcast using podcast publishing analytics and web analytics to measure your results, and then how to optimise them to help grow your business. By the end, you’ll know how to create, publish, measure, and optimise podcasts to drive your objectives.
Set yourself up for podcasting success
You’ll benefit from practical training content created by Target Internet who have provided expertise to brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
This course is ideal for those who are interested in deepening their understanding of podcasting and content marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.
Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.
The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.
Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.
All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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Effective Date: September 22, 2016