The Open University
- Start Date: 30 May, 2022
- 2 weeks
- Study Content: Videos
Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Learn to make best use of formats and creative to appeal to your target audience
The best online display advertising campaigns use a combination of formats and creative for different situations.
On this two-week course, you’ll learn how to make the best use of the online advertising formats and creative options available to make your ads relevant and appealing to your target audience.
Discover how to use different online display ad formats in a variety of situations
You’ll learn about image, video, and mobile formats, from clickable banners to expandable ads, interstitial full-screen displays, and video ads. You’ll look at various creative options, best practices, and what to consider when selecting your format, including the Internet Advertising Bureau (IAB) and standard ad sizes, and app-specific ad formats.
You’ll also learn about advertising on websites and third-party apps using app-specific platforms or networks like the Google Display Network, plus the technical factors you need to consider, such as load time and file sizes.
Explore best-practice ad format creative examples
Looking at best practice in online advertising, you’ll reflect on what you can learn from successful creative examples. You’ll consider the variety of sizes, whether to display images with or without animation, and how to create display campaigns that are not disruptive or annoying for your target audience.
By the end, you’ll know about the formats and options available including which ones are best to use and when, and the technical factors you need to think about to maximise the impact of your online display campaigns.
Learn from digital marketing experts, Target Internet with The Open University
This course is designed by experts who keep up to date with the latest trends, providing expertise to brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.
This course is ideal for those who are interested in increasing their understanding of online display advertising marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.
Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.
The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.
Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.
All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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Effective Date: September 22, 2016