The Open University
- Start Date: 16 May, 2022
- 2 weeks
- Study Content: Videos
Learn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Explore the role of CRM and marketing automation to improve your email marketing
To get the most out of your email marketing, you need the right tools to store your email lists, create and send email campaigns, and track your results.
On this two-week course, you will be guided through the technology options available to you, from selecting the right systems to making the best use of their functionality, helping you work smarter with email marketing.
Discover the right email service provider for your business
There are lots of different email service providers (ESPs), from the basic through to highly sophisticated ones. These tools can store your customer data, tag characteristics, put people into lists, build rules to trigger emails, score email leads, and more. The course will help you explore what these tools do, how they’re used, and the overlap and differences between them.
You’ll learn about the role of customer relationship management (CRM) and marketing automation and how you can use them to dramatically improve your user journeys and maximise your organisational goals.
Understand how to get the most from CRM and marketing automation
You will also learn how to implement an effective approach to automation to improve reach, engagement, and conversion. Topics include identifying opportunities to collect data, triggered email and workflows, chat-bots, personalisation, ad targeting, testing, measurement, and iteration.
By the end, you’ll understand the role of ESPs, CRM, and marketing automation, how to choose the right platform for your business, and how to get the most from them.
Learn from digital marketing experts, Target Internet with The Open University
You’ll benefit from practical training content created by experts who have provided expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
This course is ideal for those who are interested in deepening their understanding of email marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.
Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.
The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.
Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.
All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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Effective Date: September 22, 2016