The Open University
- Start Date: 16 May, 2022
- 2 weeks
- Study Content: Videos
Discover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Learn to use email marketing analytics, measurement and iteration to improve ROI
If you want your email marketing efforts to be successful, it’s essential to track and measure your email performance so you know what works with your audience and what doesn’t.
For true commercial insights, you must monitor your email campaigns regularly and use email reporting and web analytics to improve them. You also need to know how to draw out insights to evaluate ongoing performance. On this two-week course, you’ll learn how to effectively analyse and measure your email marketing campaigns.
Understand how to measure your success using an email service provider
You’ll learn how to measure your email marketing using an email service provider (ESP) and web analytics data. You’ll also discover how to interpret and analyse email and analytics reports, plan improvements, and deliver better ROI.
Topics include the email iteration opportunity, core measures including open rates, click-through rates, conversion, and email variables that can impact test results, as well as A/B and multivariate testing.
Develop an iterative approach to email marketing that leads to ongoing campaign improvement
You’ll learn how you can use email and web analytics for ongoing improvement, including how to measure the impact of email marketing through attribution modelling which will help you calculate the true value of your email activity.
By the end, you’ll know how to use email marketing analytics, measurement, and iteration to drive your business objectives.
Learn from email marketing experts and take your knowledge to the next level
This course is designed by Target Internet’s CEO Daniel Rowles with The Open University. Daniel is an award-winning author and voice of the Digital Marketing Podcast. He has provided expertise to brands including the BBC, Sony, Tesco, L’Oreal, and Warner Bros.
This course is ideal for those who are interested in deepening their understanding of email marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.
Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.
The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.
Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.
All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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Effective Date: September 22, 2016