eLearnAfrica
Social Media Marketing: Managing Social Media
The Open University
  • Start Date: 28 Mar, 2022
  • 2 weeks
  • Study Content: Videos


Learn tools, techniques, and processes to effectively plan and manage your social media accounts.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Gain sought-after skills from social media marketing experts


Turning your social channels from average to amazing is not solely down to the content or channel used, but also the processes and approaches you take to managing them.


This two-week course will help you discover critical tools and techniques to plan and manage your social media channels effectively.


Develop a sound social media management approach


You’ll discover how to develop and refine a successful social media management approach. You’ll explore each stage and element of social media management, covering insight tools, planning frameworks, day-to-day management tools, and monitoring and measurement techniques.


You’ll also find out how to create an effective social media policy that will guide your work and help avoid potential disasters.


Planning resources for effective social media campaigns


Social media activity and content production can be highly resource-intensive. You’ll discover how to manage both time and budget, and learn how to make the very best impact with the resources you have available.


You’ll learn how to implement processes and tools such as a content calendar to help the smooth day-to-day delivery of your strategy.


Apply social listening tools and maximise your impact


You’ll discover critical social listening tools and how to use them. These will provide you with vital market, audience, and channel insights which, used alongside channel and web analytics, will ensure you can stay one step ahead of your competitors by continually improving your social media campaigns and activity.


Designed by digital marketing experts, Target Internet with The Open University


Lead Educator, Daniel Rowles, CEO - Target Internet, will share his vast expertise gained from working with brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.


This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualise and enhance your learning.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The Open University

The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.

Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.

The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.

Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.

All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

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VIOLATIONS

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  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016