eLearnAfrica
Social Media Marketing: Organic and Paid Social Media
  • Start Date: 28 Mar, 2022
  • 2 weeks
  • Study Content: Videos


Learn the best practices for using both organic and paid social media to help drive engagement and meet your objectives.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Take a deep dive into social media platforms alongside specialists


All social media platforms allow you to build an organic audience through sharing content and using advertising to help you reach new and bigger audiences more quickly. But knowing where to focus your attention can feel overwhelming.


This two-week course explores the fundamentals of organic and paid-for social media and will equip you with the knowledge to take a best practice approach to their use.


Learn how to navigate the organic and paid social media landscapes


You’ll discover the difference between organic and paid-for social media and how they work across the main platforms. You’ll also understand how they impact each other and how they can work together. This will help you decide where to focus your time, effort, and spend.


Explore the organic and paid-for features of social channels


As well as introducing you to the fundamentals, you’ll also explore each of the major social channels’ different organic and paid-for options. From TikTok to Twitter, Instagram to YouTube, plus forums and podcasts, you’ll find out how they could work as part of your overall digital marketing strategy.


Build your social media algorithm expertise


Algorithms are sets of rules that decide what content your audiences see and don’t see on social platforms. This course will give you in-demand knowledge of how they work and how they impact the visibility and reach of your content.


You’ll discover how to create both organic and paid-for content that works with algorithms, aligns with your objectives, and reaches your audience.


Designed by digital marketing experts, Target Internet with The Open University


You’ll learn with Daniel Rowles, CEO - Target Internet, who will share his vast expertise gained from working with brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.


This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualise and enhance your learning.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The Open University

The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning.

Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The OU is one of only four UK universities to have consistently achieved more than 90% in the survey’s history. Over 70% of students are in full-time or part-time employment, and four out of five FTSE 100 companies have sponsored staff to take OU courses.

The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking. 72% of OU research submitted was assessed as world-leading or internationally excellent.

Regarded as Britain’s major e-learning institution, the OU is a world leader in developing technology to increase access to education on a global scale. Its vast ‘open content portfolio’ includes free study units on OpenLearn, which has had more than 26.7 million visits, and materials on iTunes U, which has recorded more than 60 million downloads. The OU has a 41 year partnership with the BBC which has moved from late-night lectures in the 1970s to prime-time programmes such as Frozen Planet, Bang Goes the Theory, James May’s Big Ideas and The Money Programme.

All Open University Science courses presented on FutureLearn are produced with the kind support of Dangoor Education.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016