The University of Kent
- Start Date: 05 Apr, 2021
- 2 weeks
- Study Content: Videos
Grow your marketing skills and learn to connect your business with your target audience.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Learn the key marketing principles and apply them to your business ideas.
Marketing is one of the most important functions in a business and a product’s success, determining how you connect your audience with your product.
This course has been designed to take you through the basics of marketing. From the key concepts to marketing plans and strategies, you’ll develop the core marketing skills you need to grow a business.
Discover the importance of customer segmentation and how to choose the right target market
On this course, you’ll learn the techniques needed to profile and break down customer groups into segments. By using customer segmentation, you’ll be able to market your product around the needs of your target audience.
Lay the groundwork with the principles of the marketing mix
The marketing mix makes up the core foundation of every marketing endeavor. It consists of the 4Ps of marketing: Product, Price, Promotion, and Place.
This course will take you through each part of the mix to help you identify the key features and how to utilise them when developing your business.
International marketing: is it that different?
Different markets, just like individual customers, have their own wants, needs, and perceptions. It’s crucial to understand the distinctions between domestic and foreign markets to have the best chance of success.
You’ll compare the key differences between domestic and international marketing to learn how to approach expansion from a marketing perspective.
By the end of this course, with your new marketing skills in tow, you’ll be able to begin piecing together effective marketing plans and strategies to tackle different customer groups and markets.
This course is designed for anyone interested in understanding more about marketing and how to use marketing effectively within businesses.
This may also be of extra interest to anyone studying business at degree level or business at level 3.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
The University of Kent
The University of Kent, the UK’s European University, is one of the country’s most dynamic universities. Established in 1965, it now has 19,850 students studying at its various campuses including Canterbury, Medway and Tonbridge in the picturesque south-east of England (close to London) and its European sites in Brussels, Paris, Athens and Rome.
The University is a major educational, economic and cultural force throughout its region and has well-established external networks and partnerships with leading universities in Europe and around the world, providing students with opportunities to study and work abroad.
Ranked in the Top 20 of UK universities (16th in the Guardian University Guide 2016), Kent has an established reputation for the quality of its research; confirmed by its excellent performance (17th in the UK) in the most recent Research Assessment Framework (REF) where all its academic schools were found to be engaged in research of international and world-class standing.
Students consistently rank Kent as offering one of the best student experiences in the UK and it achieved an overall satisfaction rate of 90% and above in the National Student Survey.
This institution is available on eLearnAfrica through partnership with FutureLearn.
COLLABORATION POLICY
By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.
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Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
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VIOLATIONS
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Receiving a zero or no credit for an assignment;
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Having any certificate earned in the course withheld or revoked;
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Being unenrolled from a course, learning program or degree program; or
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Termination of your use of the App and/or Site.
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CHANGING THE HONOR CODE
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Effective Date: September 22, 2016