Bloomsbury Academic
- Start Date: 01 Aug, 2022
- 2 weeks
- Study Content: Videos
Explore the world of marketing and distribution in fashion and build successful strategies for the wholesale and retail level.
Course Fee: Free
Certificate Cost: See Fees and Eligibility
Course Description
This course is made available through the eLearnAfrica and FutureLearn partnership.
Learn the best promotion and distribution strategies in fashion
Marketing is a vital part of the fashion industry. Without an accurate understanding of the target customer, and without designing and producing goods and services that meet their needs, even the best promotional strategies will undoubtedly fail.
On this two-week course from Bloomsbury Academic, you’ll explore the merchandising and promotional strategies used by marketing fashion brands to get products to the right consumers at the right price and in the right place.
Discover the key fashion market centers around the world
To give you the foundations, you’ll start by looking at the different market centres that you might target for fashion across the world as well as market weeks, fashion weeks, and trade shows. You’ll also explore the overall selling function, from internal and external selling to sample lines and orders.
Develop marketing strategies for any fashion brand
Marketing strategies depend on a number of things, including the customer being targeted and the span of reach.
You’ll delve into the marketing strategies and promotional mix used by fashion brands across the globe. Starting with your target customers and marketing span of reach, you’ll move on to the most effective areas of marketing including publicity, social media, and sales promotions.
Explore fashion retailing and distribution strategies
Understanding the decision-making and shopping behavior of customers is vital to the success of fashion brands and heavily informs their distribution strategies and policies.
During the second week of this course, you’ll explore the distribution and retailing side of fashion. You’ll learn about the different types of fashion retailers, from department stores to e-commerce, before delving into the current trends in fashion retailing.
This course is designed for anyone looking to learn more about marketing and distribution within fashion companies.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
Bloomsbury Academic
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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