eLearnAfrica
Careers in Fashion: Retail Marketing, Merchandising, and Management
Bloomsbury Publishing
  • Start Date: 01 Aug, 2022
  • 3 weeks
  • Study Content: Videos


Learn more about retail marketing, the roles in each area of fashion retail, and how to plan a career path for your dream job.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Develop your understanding of fashion retail careers


On this three-week course from Bloomsbury Academic, you’ll examine the retail level of the fashion industry in three function areas: marketing, management, and merchandising.


Explore fashion retail marketing and its many careers


The more a business can integrate advertising, publicity, sales promotion, and personal selling, the more promotion will be effective.


You’ll delve into the marketing mix and marketing plans that are used by retailers. You’ll then look at career tracks that focus on marketing and promotion within retail, from marketing director and brand marketing manager to art director and copywriter.


Learn how to become a fashion retail merchandiser


Retail merchandisers, or buyers, have a tremendous impact on their fashion retailing businesses in terms of exclusivity, image, and pricing.


On this course, you’ll learn about the wide variety of positions available in the merchandising division of retailing operation, depending on a business’s size and channels of distribution.


Discover the vital role of management in fashion retail


Towards the end of the course, you’ll explore the career opportunities in retail management; the division in
charge of organizing and controlling the affairs of
the business as a whole or a particular department.


As you delve into each career path, you’ll examine the challenges of each role and the relevant qualifications needed to follow that path.


This course is designed for anyone interested in a career in fashion, especially one within fashion retail.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Bloomsbury Publishing

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016