Globalisation in Business: International Business and Global Market Entry Strategies

Coventry University

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Start Date: 17 May, 2021
2 weeks
Study Content: Videos

Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets.

Course Fee: Free

Certificate Cost: See Fees and Eligibility

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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Find out what to consider when expanding a business internationally

This short, 2-week course offers you the opportunity to explore why companies expand internationally and discover effective global market entry strategies.

Explore the challenges of globalisation in business

In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business?

On this course, you’ll consider the pros and cons of globalisation.
You’ll explore the differences between domestic and international business markets and consider why businesses may look to expand to service new geographies and markets.

Familiarise yourself with international business strategy and global market entry strategies

As you uncover the importance of international business and globalisation, you’ll be introduced to international business strategies, models, and techniques that businesses may implement when taking their services to new geographies.

Learn how to do a Political, Economic, Sociological, Technological, Legal and Environmental (PESTLE) analysis

You’ll find out what a PESTLE environmental analysis is and learn how this framework can be used by businesses to analyse and track the international macro-environment of a new market.

You’ll also discover how to undertake an industry structure analysis, as well as identify the potential of a particular market and how to enter it successfully.

This course is designed for undergraduate students and professionals who are keen to build their knowledge of international business and enhance their careers.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.

COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
Maintain only one user account and not let anyone else use my username and/or password.
Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
Not post answers to problems that are being used to assess student performance.
Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

Receiving a zero or no credit for an assignment;
Having any certificate earned in the course withheld or revoked;
Being unenrolled from a course, learning program or degree program; or
Termination of your use of the App and/or Site.
Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016