Internal Analysis of a Company: From Value Chain to SWOT Analysis

Coventry University

You need to login to add your rating.

Start Date: 18 Jul, 2022
2 weeks
Study Content: Videos

Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.

Course Fee: Free

Certificate Cost: See Fees and Eligibility

Enrol Now

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Explore internal analysis in a business strategy context

How does internal analysis play a pivotal role in the success of a business?

This short two-week course will show you how internal analysis tools can have a positive impact on a company’s strategy and decision-making.

Unlock the strategic direction and capabilities of your company

In this course, you’ll look at the value chain and explore how value is created or lost, and learn why strategic capabilities are so important. You’ll have the opportunity to consider why some organisations outperform others and you’ll explore what internal resources and competencies can be implemented to establish a solid base for building a powerful business strategy.

Build your understanding of intangible and tangible assets (also commonly called physical assets) and resources, and look at the industry life cycle of a business – from start-up and growth to maturity and decline.

Explore how to do a SWOT analysis

Micro analysis can hold the key to revealing an organisation’s internal potential in terms of competency, cost position and competitive viability in the marketplace.

Conducting an internal analysis often incorporates measures that provide useful information about a company’s strengths, weaknesses, opportunities and threats – a SWOT analysis. It’s a simple yet widely used tool to help give a company the edge over its rivals.

You’ll also be introduced to the concept of frameworks, including the industry life cycle, and explore organisational goals and how they can be implemented.

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University:

An Introduction to Macro Environmental Analysis and Business Strategy

Competitor Analysis: From Business Level Strategy to Organisational Structures

Strategic Goals: How to Master Corporate Strategy

Strategic Planning: Target Markets and Business Decision-Making

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.

COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.
Maintain only one user account and not let anyone else use my username and/or password.
Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.
Not post answers to problems that are being used to assess student performance.
Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

Receiving a zero or no credit for an assignment;
Having any certificate earned in the course withheld or revoked;
Being unenrolled from a course, learning program or degree program; or
Termination of your use of the App and/or Site.
Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers.

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016