eLearnAfrica
Introduction to Digital Transformation and E-Commerce
Coventry University
  • Start Date: 03 Jun, 2024
  • 2 weeks
  • Study Content: Videos


Build your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Explore the challenges of digital change and transformation in modern business


This 2-week course offers you insight into the emergence of digital business, and the chance to discover key digital transformation strategies and technologies.


The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new digital sectors of the economy.


Discover the challenges and benefits of digital transformation in business


On this course, you’ll find out how and why businesses are striving to lead the way in innovating new digital technologies and practices.


You’ll explore the drivers of digital technology adoption and learn how digitalisation and technology can be used to leverage competitiveness and strategy in organisations from multiple perspectives.


Develop your understanding of e-commerce strategy


You’ll also be introduced to the scope and history of e-commerce, and familiarise yourself with key e-commerce management concepts and how to apply them in practice.


You’ll have the opportunity to learn the different categories of e-commerce – from B2B to B2C – and how these classifications may impact digital strategy.


Understand digital business technology in a global context


After exploring the differences between digital and traditional businesses, you’ll be introduced to the core concepts of social media marketing and how it helps businesses reach a global audience.


By the end of the course, you’ll have a deeper understanding of the challenges affecting digital businesses around the world today and the digital business management strategies that can help solve them.


This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.


Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016