eLearnAfrica
Managing Company Culture Whilst Responding to Environmental Challenges
Coventry University
  • Start Date: 29 Mar, 2021
  • 2 weeks
  • Study Content: Videos


Explore how to identify environmental factors that may impact company culture and delve into techniques to address these issues.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Explore the effects of internal and external factors on company culture


This short course offers junior and middle managers and entrepreneurs the chance to learn how to influence, protect, and promote a good company culture by using analytical tools and frameworks, leveraging strategic planning tools, and mapping environmental uncertainty.


Upskill in organisational culture theory


Company culture not only shapes the way things are done in an organisation, but also the cultural dynamics of a company.


On this course, you’ll explore what organisational culture is and have the chance to learn how to use strategic planning models to better understand how a strong organisational culture is created.


Discover Hofstede’s cultural dimensions theory and the 4 types of organisational culture


You’ll be introduced to the four key types of organisational culture, and explore how to analyse them.


You’ll also explore Hofstede’s five dimensions of culture and consider the company leader’s role in positively influencing company culture.


Consider how environmental uncertainty affects organisations


There are many different external and internal environmental factors which can influence organisational culture.


After comparing the internal with the external environmental factors, you’ll explore how to identify impactful micro and macro environmental factors and how to map this uncertainty.


Learn how to do a SWOT analysis and PESTEL analysis


The final steps of the course will introduce you to both the SWOT and PESTEL analysis technique.


The SWOT analysis for identifying an organisation’s strengths, weaknesses, opportunities, and threats, and the PESTEL analysis for identifying and mapping the effects of external factors on a company’s culture.


This course is designed primarily for junior and middle managers and entrepreneurs, and aims to equip them, upon successful completion, with practical business management skills and knowledge surrounding organisational culture theory.


No specific software required.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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