eLearnAfrica
Strategic Choice and Planning: Target Markets and Business Decision-Making
Coventry University
  • Start Date: 11 Jan, 2021
  • 2 weeks
  • Study Content: Videos


Learn how to make the right strategic choices for business and the role of planning in building successful strategies.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Explore the importance of strategic choices and decision-making in a business


As world events speed up, it’s becoming ever more vital for organisations to put strategic choice at the heart of a business plan. This course will give you the opportunity to build your knowledge of how to make smart strategic choices and make decisions within a business context.


Build your understanding of strategic planning essentials


Strategic choices are integral to the successful running of a business, and should be undertaken at a variety of levels. This course will give you the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business unit level strategy (how you’ll compete) and market level strategy (how to grow your business).


BCG explained: the Boston Consulting Group Matrix


When defining a strategy for your business, the Boston Consulting Group matrix (or BCG matrix) will help with long-term strategic planning. With the BCG matrix, you’ll have the chance to assess the dynamic environment, considering portfolio and investment growth opportunities and whether to develop or discontinue products.


Conduct effective, in-depth research into strategic leadership


You’ll have the opportunity to cover the basics of strategic direction and leadership, competitive dynamics, and how these can help you build an effective senior management team. You’ll also learn how strategic leadership creates value for a business.


This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course will equip you with the concepts, framework and techniques needed for better environmental scanning.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Coventry University

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

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Effective Date: September 22, 2016