eLearnAfrica
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
Critical Mass
  • Start Date: 06 Sep, 2021
  • 2 weeks
  • Study Content: Videos


Gain a competitive edge by using AI-driven technology processes to enhance customer experience and business growth.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Use AI to get to know your customers online and optimise their experience


This two-week course will empower you with the knowledge, practical skills, and digital tools to use AI to improve your customer experience and boost sales.


Discover how AI can transform your customer experience processes


Customers are spending more and more time interacting with brands across social media, websites, and other online channels.


On this course, you’ll explore ways to take advantage of information about your customer interactions. You’ll learn how to gather customer data and take quick actions based on deeper insights.


Apply AI to drive better business performance


In a competitive environment, AI can play a central role in enabling businesses to extract insights at the right time to improve return on investment (ROI). Deep learning and generative AI are playing an ever increasing role in marketing and customer experience.


As you discover practical applications of AI that can support your business’s AI evolution, you’ll be introduced to AI-driven technology platforms.


You’ll also learn how to build the required infrastructure to implement AI within your organisation.


Learn with data science and AI expert, Jaimie Patel


The lead course educator, Jaimie Patel, is VP of Marketing Science at Critical Mass, a leading digital marketing and experience agency.


Jaimie has over 15 years’ experience in digital marketing, data science, and AI and has worked on numerous projects identifying smarter insights for digital marketing performance and customer experience using AI and machine learning-driven modelling.


Under her expert guidance, you’ll learn how to create a company culture where AI leads decision-making and develop a roadmap for AI implementation that increases overall sales and business profitability.


This course is designed for anyone looking to learn how to leverage artificial intelligence to advance their business or brand.


You do not require any previous knowledge of AI. This course is created primarily for individuals working in strategy, client services, data analysis, and digital marketing.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Critical Mass

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

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VIOLATIONS

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CHANGING THE HONOR CODE

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Effective Date: September 22, 2016