eLearnAfrica
Behavioural Economics: Employee and Customer Behaviour
FutureLearn
  • Start Date: 24 Jan, 2022
  • 3 weeks
  • Study Content: Videos


Explore the ways you can develop and use different incentives to promote behaviour change in your employees and customers.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to motivate positive behaviour change


On this three-week course, you’ll learn how to promote positive behaviour change in your employees through effective incentives and an awareness of default behaviours.


You’ll also explore customer behaviours and the role commitment plays in their decision-making.


Through an understanding of incentivisation, default behaviours, and commitment, you’ll recognise the role these play in motivating positive behaviour change in both your employees and customers.


Explore how mental accounting affects the response to incentives


To help increase the success of your incentives, you’ll explore the role of reference points and mental accounting.


You’ll also examine defaults – the pre-selected options available if an individual doesn’t make an active choice. You’ll explore how they exert influence, even if they have significant consequences, and why they work so effectively in anything from pension choices to hospital care.


Understand the use of different incentives


Exploring different types of incentives such as financial and pro-social, you’ll learn how successful they are in affecting behaviour change.


You’ll also explore the difference between incentives and commitments and consider how you could use commitment pledges to change behaviour in a professional setting.


Understand key learnings in behavioural science


By the end of the course, you’ll have a solid understanding of the behavioural economic factors that can influence your employees and customers.


Guided by Paul Dolan, Professor of Behavioural Science at the London School of Economics and Political Science, you’ll have the skills and knowledge to start pushing for positive behavioural change in your workplace.


This course is designed for anyone who wants to learn more about human behaviours and needs.


It will be particularly useful if you are a professional managing, building, or developing a team.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

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  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016