eLearnAfrica
Brand Identity: How Branding Works and Building Your Personal Brand
FutureLearn
  • Start Date: 01 Nov, 2021
  • 3 weeks
  • Study Content: Videos


Discover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Start building your personal brand


Why do some brands stand out more than others? On this three-week course, you’ll discover the winning formulas behind successful brands to help you reach and engage with your audience.


This practical course, led by branding expert Professor Jonathan A.J. Wilson, will start you on your journey to developing your personal brand. You’ll learn to put together a style guide and plans of action – turning your thinking into real-world outcomes.


Examine different promotional tools and techniques


You’ll unpack the techniques used by top brands and learn how to use these same ideas in your personal branding.


To help you choose the right promotional tools for your brand, you’ll also critically evaluate and compare techniques to understand the most effective ones for your context.


Understand the importance of marketing communications


In order to reach your target audience, you’ll discover the importance of marketing communications and learn to identify its key aspects.


With this knowledge, you’ll understand how you can apply marketing communications thinking to promote you and your brand.


Explore the role of cultural differences and empathy


You’ll get to reflect on how you currently promote yourself and do a deep dive into what makes you unique, focusing on your cultural background and how to make connections using these insights.


Learning to appreciate cultural differences and developing cultural empathy, you’ll also consider how this can impact brand decisions.


You’ll finish the course by investigating which market is right for you, so you can begin your journey to building your brand.


This course is designed for anyone interested in improving how they present themselves.


You may be applying for a job or looking to build your personal brand and increase your network.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016