eLearnAfrica
Brand Personality: How to Tell Your Story with Authenticity and Relevance
FutureLearn
  • Start Date: 01 Nov, 2021
  • 3 weeks
  • Study Content: Videos


Learn how to hone in on your individuality to build a brand personality that’s genuine and connects with your target audience.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Understand how human behaviour impacts your personal brand


This three-week course will help you make sure your authenticity shines through in your brand. You’ll learn to harness what makes you uniquely you, and how this can make your personal brand more genuine and relevant.


You’ll start by exploring how we as humans think and act. This will help you explore the influence of behaviour and emotions on how we react to and engage with brand messaging.


Delve into consumer behaviour


You’ll explore the link between human and consumer behaviour before understanding how brands tap into emotions to influence their customers.


With this knowledge, you’ll learn how to apply these same techniques to your branding for effective results.


Discover the fundamentals of successful brand communication


You’ll investigate how people think and why this matters in how you present your message and brand accordingly.


This will help you explore the use of tone in successful brand communication and the key concepts of the Transactional Analysis model.


Explore the importance of storytelling in personal branding


Finally, you’ll learn how to make use of the concept of storytelling in personal branding. You’ll explore the seven classifications of stories and how they are used by brands and individuals to appeal to audiences. You’ll get a better understanding of which stories resonate with you and how you can use plot arcs to connect with your audience and get your message across.


You’ll get the chance to apply this to your personal brand, making use of the aspects of yourself that can be conveyed more emotionally in order to make meaningful connections with your audience.


By the end of this course, you’ll feel more comfortable presenting your individuality as well as developing an awareness of how others perceive you.


This course is designed for those interested in building their personal brand.


Whether you’re a student, an established business professional, a social media influencer, or an entrepreneur, this course will provide useful insights into successful branding.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016