Brand Purpose: Marketing Yourself and Building Meaningful Connections
FutureLearn
  • Start Date: 01 Nov, 2021
  • 3 weeks
  • Study Content: Videos


Learn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Define the purpose of your personal brand


On this three-week course, you’ll learn how to define your brand’s purpose to ensure you feel confident in delivering that all-important first impression.


You’ll start by refining your personal pitch to maximise the short window of opportunity with a connection to make a lasting positive impression that leads to longer-term gains.


You’ll also learn how to identify and connect with people and brands that will help you reach your strategic aims and goals, whether they be work or personal.


Master content creation and strategy


You’ll explore the role of scheduling in content creation as you start to explore creating your own content to match your brand’s purpose.


With this knowledge, you’ll learn how to develop a content strategy that lines up with the core features of your personal brand.


Finalise your style guide to use in the real-world


You’ll refine and finalise a coherent personal brand style guide that you can immediately start using to develop your brand.


This, along with your content strategy and guide to maximising your opportunities, will ensure you finish the course confident in your personal brand identity and with a plan of action for your next steps as a brand.


This course is designed for anyone interested in defining the purpose of their personal brand.


You don’t need any prior experience, however, you will benefit most if you have completed the first two courses of the Personal Branding ExpertTrack.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016