eLearnAfrica
CRM Fundamentals and Practice: Introduction to Salesforce
FutureLearn
  • Start Date: 06 Jun, 2022
  • 4 weeks
  • Study Content: Videos


Begin to understand how to use Salesforce CRM software to generate customer insights, on this introductory online course.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to build better customer relationships


With the right tools and insights, you can improve your customer relationships. On this four-week course, you’ll develop strong CRM skills to analyse and improve customer experience across a range of platforms. Providing these clients with great customer experience is the key to closing sales, and inspiring customer loyalty.


CRM is critical for modern organisations seeking to gain a competitive edge. That’s why the industry was worth $50 billion in 2019 and is one of the fastest-growing software types.


Learn fundamental CRM skills


On this insightful course, you will begin to learn how to use Salesforce CRM software to better understand your customers. You’ll learn how to improve customer experience, and how to use CRM data to power data-driven decision making.


Ultimately, you will be able to design and execute a winning customer experience strategy for your organisation with your new CRM skills.


Begin to learn how to use Salesforce to improve customer experience


CRM systems likes Salesforce are designed to help you manage customer relationships effectively and efficiently. These platforms provide customer data, giving you a joined-up view of each customer and your organisation’s history with them.


Alongside simple customer relationship management, customer data generated from CRM systems can be used to improve customer experience more widely. In the age of analytics and big data, data-driven decision-making processes are key to gaining a competitive advantage.


This course has been designed in collaboration with Salesforce, the world’s most popular CRM software solution, with a 19% market share. It counts over 150,000 customers, including 83% of Fortune 500 companies.


This course is aimed at professionals seeking to improve customer experience and success through using CRM systems.
It would be suitable for early-career professionals, those looking to move to CRM roles, or biz dev, product, or marketing professionals.


Want to build on the skills you learn on this course? These courses, from the same provider, will help develop your knowledge further:



During the course, you’ll be using the Salesforce Trailblazer platform.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016