eLearnAfrica
CRM Fundamentals and Practice: Salesforce Automation and Best Practice
FutureLearn
  • Start Date: 04 Jan, 2021
  • 4 weeks
  • Study Content: Videos


Discover how to use Salesforce automation to make processes and workflows more effective, and explore CRM best practice.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

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Strengthen your CRM skills to improve customer experience


Customer relationship management (CRM) has become an increasingly important skill for modern organisations seeking to gain a competitive advantage.
With competition continually growing more intense, providing great customer experience (CX) is crucial to stand out from the crowd. In this context, it is unsurprising that the global CRM market is worth $50 billion.


This course will introduce more advanced Salesforce skills to streamline your work. You’ll learn how to use Salesforce automation for better workflows and efficiency, and create support processes. You’ll also explore CRM best practice with Salesforce experts.


Discover how to use Salesforce automation to improve customer experience


You’ll learn how to use Salesforce automation to make your processes and workflows more effective. By using this functionality, you can improve customer experience and success by automatically triggering certain actions in specific contexts.
This section of the course will also cover how to create support processes in Salesforce to further enhance your CX.


Explore CRM best practice with Salesforce experts


This course also explores CRM best practice. These insights will help make sure that you are able to work effectively and get the most out of your system. These CRM best practices will also help you to ensure that your customer experience strategy is ethical and responsible.


This course has been designed in collaboration with Salesforce , to improve your CRM skills. With over 150,000 customers and a 19% global market share, Salesforce is the world’s most popular CRM system. It is particularly popular with Fortune 500 companies, no fewer than 83% of which use Salesforce.


his course is aimed at professionals seeking to improve customer experience and success through using CRM systems.
It would be suitable for early-career professionals, those looking to move to CRM roles, or biz dev, product, or marketing professionals.


During the ExpertTrack we’ll be using the Salesforce Trailblazer platform.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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