Social Psychology: Employee and Customer Behaviour

FutureLearn

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Start Date: 01 Aug, 2022
4 weeks
Study Content: Videos

Explore the ways you can better understand your employees and customers and use social psychology to motivate desired behaviours.

Course Fee: Free

Certificate Cost: See Fees and Eligibility

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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Delve into behavioural science and human behaviour

Why do we act in the ways that we do, and how can we apply our knowledge of human behaviour to the world of business?

This four-week course will help you understand the discipline of behavioural science and how we can apply this understanding to human behaviour and the world of business.

You’ll learn how to utilise effective messengers, understand the influence of socio-cultural norms, and recognise the role of the ego to better serve the needs of your employees and your customers.

Discover nudging and the rational model

You’ll explore behavioural economics and what we know about how people make decisions.

This will help you identify the shortcomings of the rational model of human behaviour and give you an understanding of heuristics and biases.

Through a number of case studies, you’ll also learn about nudging and the rationale for using it.

Examine the importance of messengers

You’ll learn how vital it is to choose the right messenger and the influence of those who communicate information.

Exploring the main characteristics and differences between hard and soft messengers, you’ll learn how to choose the right one to communicate an effective message.

Learn how to harness norms and ego

You’ll understand the definition of norms, and how and why people follow them. With this knowledge, you’ll learn how to apply and harness positive norms to specific audiences.

You’ll also identify the ways you can harness ego to create desired behaviours.

By the end of this course, you’ll be able to demonstrate how to leverage effective behaviour change using different social psychological factors.

This course is designed for professionals who are managing, building, or developing a team.

You could be a line manager or team leader, or simply looking to better understand customer needs and motivations.

If you want to further your knowledge, you may also be interested in these courses. They’re from the same partner and share the same overall learning outcomes:

Cognitive Psychology: Employee and Customer Behaviour

Behavioural Economics: Employee and Customer Behaviour

Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.

COLLABORATION POLICY

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ELEARNAFRICA HONOR CODE PLEDGE

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Having any certificate earned in the course withheld or revoked;
Being unenrolled from a course, learning program or degree program; or
Termination of your use of the App and/or Site.
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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016