eLearnAfrica
UX Design Strategy and Application: Customer Journey Mapping
FutureLearn
  • Start Date: 25 Jan, 2021
  • 4 weeks
  • Study Content: Videos


Explore customer journey mapping and its role in ensuring quality user experience.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

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Discover the principles of UX design


UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.


This course offers you a chance to:



  • explore the core principles of UX design

  • learn about the fundamentals of customer journey mapping

  • develop UX skills which you can apply in a professional setting


You will look at what contributes to a good user experience and why this is a vital part of growing any business.


Understand customer journey mapping


Once you have covered the key elements of the UX design process you will learn about customer journey mapping, and why it’s so important to visualise the user journey from start to finish.


You will investigate the moments that matter most and examine how journey maps can be used to identify and solve problems, as well as track the needs, desires and emotions of the customer.


This course will equip you with knowledge of central UX concepts such as high fidelity vs low fidelity design and product posture. You will learn to apply these in real life settings, allowing you to advance your career in UX design.


Explore service design and blueprinting


You will learn about UX best practices such as using wireframes and prototypes and you will become confident in implementing these in the workplace.


Finally, you will evaluate the relationship between UX design and service design, and consider the benefits of service blueprinting and how it differs from journey mapping.


By the end of this course you will be competent in applying knowledge of journey mapping, service design and blueprinting to your day to day work and you will be able to utilise your new skills to stand out in one of the fastest growing digital industries.


This course is aimed at anyone looking to improve their UX design skills.


This might include:



  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.

  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.

  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.


During the course we’ll be using Canva.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

FutureLearn

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

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  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016