eLearnAfrica
Social Impact in Business: How to Build a Brand that Matters
Good-Loop
  • Start Date: 26 Jul, 2021
  • 2 weeks
  • Study Content: Videos


Learn how to identify your brand’s authentic purpose and build a socially-driven and ethical business from the inside, out.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Discover how to build a brand with purpose and positive social impact


This course offers you the chance to learn how to build a socially-driven brand by bringing genuine purpose to your business actions, products, and internal processes.


Discover the power of ethical business


In the right hands, making a social impact is a powerful tool in business. However, advertising has missed the memo – with public trust in advertising declining by 50% in 20 years.


On this course, you’ll study a range of case studies as you explore how a strong brand purpose can be put into action to deliver strong business results.


Explore social responsibility in business today


Data shows that 5000% more protest signs were shared on Pinterest in 2019 vs 2018. Alongside experts in ethical brand building, you’ll consider how social responsibility and social impact has made it to the mainstream.


You’ll learn why corporate social responsibility now demands brands to think beyond their sphere of operations and make a difference in society at large.


Deliver your brand purpose with tech tools from the B Corp directory


This course will introduce you to ideas, guidelines, and internal and external functions for building purpose and social responsibility into a brand from the inside out.


You’ll discover five digital tools that will enable you to build a brand that delivers on its purpose at scale and get introduced to the B Corp Directory and surrounding community.


Learn from the ethical branding experts at Good-Loop


This course is led by Good-Loop, the purpose-powered advertising platform that specialises in bringing brands, people, and good causes together.


Good-Loop has helped hundreds of businesses around the world find their purpose by clarifying what they stand for and identifying what matters to their consumers.


This course is designed for anyone who wants to learn how to build a meaningful connection between a business or brand and its consumers.


This could include brand owners and marketeers from global corporations, agencies, and SMEs, as well as individual business owners.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Good-Loop

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

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VIOLATIONS

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016