Learn all about the fashion product, including how to define different fashion product categories, and how to build a collection.
This course is made available through the eLearnAfrica and FutureLearn partnership.
On this course, you’ll examine what a fashion product is, and how it can be branded and experienced as part of a collection or at a fashion show.
You’ll be taken through the history of fashion’s most iconic products, to help you learn about different product categories, and explore the importance of product collections.
Exploring how collections are created, you’ll investigate the relationship between a collection and brand identity.
You’ll also have the chance to study how to implement a collection, and create a collection plan of your own that you can put into practice.
You’ll study the story of fashion shows, looking at both their potent history and their potential future.
Seeing how to place a fashion show in contemporary context, you’ll learn how to interpret and critique a show using your growing understanding of brand management.
You’ll study fashion with experts from Paris’s Institut Français de la Mode, using real-world case studies from top brands.
You’ll emerge having developed your professional fashion management skillset, able to identify what makes a great fashion product, and an acclaimed fashion collection and show.
Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.
Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.
There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.
You will need a strong grasp of the English language as the course is delivered in English.
Certificate cost may vary. You will be redirected to the host page for cost and payment options.
This university is part of the partnership between eLearnAfrica and FutureLearn.
This institution is available on eLearnAfrica through partnership with FutureLearn.
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Effective Date: September 22, 2016