eLearnAfrica
How to Develop Your Social Media Content Strategy
Institute of Data & Marketing
  • Start Date: 21 Dec, 2020
  • 3 weeks
  • Study Content: Videos


Discover how to plan effective content as part of your social media strategy on this digital marketing course.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Discover how to create content for social media


Social media content is the essence of your brand’s online personality. Good content allows brands to express their voice, make the case for products or services, and drives social engagement with customers.


On this social media management course, you’ll learn how to create content on social media that meets your strategic goals.


Learn how to plan your social media budget


Each social platform comes with its own tribes. Understanding this will be a key part of your social media content plan. The first week of this course will look at how to align your audience with the social platforms.


You’ll learn the difference between owned, earned, and paid social media, and consider how you can justify and make a business case for your social media budget


Explore social media content formats and pillars


Once you’ve identified the best platform for driving social engagement, you’ll need to think about the type of content to engage them with.


You’ll discover how to define your content pillars, as well as the topics, areas and social media content formats that interest your customer-base.


Implement your social media content plan


The final week of the course will teach you how to create and implement your content plan.


Social media is a living, breathing space. Your social media content plan will be affected by events in the real world. Accordingly, you will learn how to develop reactive alongside planned content.


With the insight gained from this social media management course, you’ll be ready to create an effective social media content strategy that drives engagement with your audiences.


This digital marketing course is aimed at current or aspiring social media managers.


It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Institute of Data & Marketing

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

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CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016