eLearnAfrica
Introduction to Marketing: Fundamentals of Marketing
Institute of Data & Marketing
  • Start Date: 12 Apr, 2021
  • 2 weeks
  • Study Content: Videos


Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Kick start your career in marketing


In today’s digital age of social media and online advertising, marketing skills are essential for businesses to grow successfully.


On this two-week course, you’ll learn the core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role.


Explore the importance of communication plans and how to build them


Once you have the core principles of marketing, you’ll look at communications planning; a key part of marketing strategy.


Using practical examples of communication plans, you’ll develop the foundations for comms planning and how to write marketing briefs that tie into your plans.


Brand Identity: what is it and why do companies need one?


Many companies now have entire Brand teams within their Marketing departments. Brand identity is becoming increasingly important, and having the right guidelines and creative assets is key.


You’ll cover what brand identity is, as well as the basics on visual and linguistic creative assets and how to manage them.


Discover how to optimise marketing campaigns with the right marketing metrics


Campaigns make up the core of a lot of marketing activities, so to get the most out of your time and budget, campaigns should be optimised.


As part of this course, you’ll learn how to calculate a range of metrics that you can use to optimise your marketing campaigns.


This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.


It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Institute of Data & Marketing

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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Effective Date: September 22, 2016