eLearnAfrica
Creating Strategies for Influencer Marketing
Ravensbourne University London
  • Start Date: 06 Dec, 2021
  • 3 weeks
  • Study Content: Videos


Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to plan & deliver engaging communication that utilises influencers.


The massive popularity of vlogging and the power of the ‘influencers’ that create content in this area has been a major difficulty for mainstream media.


This three-week course from Ravensbourne University and Kairos Media will guide you through the influencer space, giving you the tools to use influencers to engineer a consistent articulation of the value and purpose of your organisation.


Discover the influencer marketing space


You’ll start this course by delving into the who, what, where, and when of influencer marketing, exploring the rise of influencers and platforms like YouTube, Instagram, and TikTok.


Once you know the basics, it’s important to understand what makes great influencer content for a brand and the metrics to measure campaign success. You’ll dive into these aspects, as well as the rest of the pipeline, from audience segmentation to success planning.


Explore how and where to make use of gaming influencers


The influencer space has grown over the past decade, with gaming and gaming influencers becoming extremely popular online, making them very valuable to brands.


This course will guide you through marketing in the gaming influencer landscape. You’ll learn about the different platforms, how to choose the right influencers for a brand, and how to create influencer strategies for this space, using real-world case studies to back up your learning.


Learn from the experts at Kairos Media


To help you understand the dynamics of the influencer marketing landscape, this course contains insights and case studies from the award-winning creators of the infamous KFC gaming console.


With a proven track record of setting up successful collaborations between brands and influencers, Kairos Media are one of the UK’s fastest-growing social and creative agencies.


This course is designed for anyone looking to improve their digital marketing skills, especially influencer marketing and gaming.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Ravensbourne University London

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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