eLearnAfrica
Strategic Design for Social Media
Ravensbourne University London
  • Start Date: 06 Dec, 2021
  • 3 weeks
  • Study Content: Videos


Learn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
Enrol Now

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Learn how to plan and deliver coherent and purposeful social media content


Creating a cohesive strategy for the creation of social media content is a complex and challenging task by itself. But in social media marketing, you also need to effectively engineer the conversation that this content stimulates.


On this three-week course, you’ll discover the thinking frameworks that an agency like Wilderness uses to create conversations that enhance the values and purpose of a brand.


Discover immersive marketing and how to develop immersion strategies


Data is extremely important in marketing, even more so in social media marketing. But you also need context to add meaning to the data and make it useful for conversation design.


You’ll learn about research and immersion strategies and how to create a full 360-degree view of your target audience through social media.


Explore the importance of user testing and optimising your content


Reviewing content is one of the biggest contributors to evolving what you produce. It’s important to review, optimise, listen, and refine content to better understand the impact of your strategy.


This course will guide you through the process of evolving and refining content across all platforms, using case studies from NOW TV and Discovery Channel.


Learn from the experts at Wildnerness


This course features expertise and insights from Wilderness, one of Europe’s fastest-growing independent agencies.


With clients including HBO, Universal, Direct Line, Sky, and Warner Brothers, and having been awarded the 2020 Drum Social Agency of the Year award, Wilderness are uniquely positioned to guide you through this course.


This course is designed for anyone looking to improve their digital marketing skills, especially social media and brand conversation design.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Ravensbourne University London

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016