eLearnAfrica
Foundations of Marketing: How to Build a Modern Marketing Plan
Sentinel|9
  • Start Date: 18 Apr, 2022
  • 4 weeks
  • Study Content: Videos


Discover the tools and techniques you need to analyse the marketing environment and develop strategies for the real world.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
Enrol Now

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Develop your understanding of the extended marketing mix


Marketing is everywhere, with every business utilising it in some form. A critical part of successful marketing is understanding the marketing mix and knowing how to adapt it to your specific environment.


On this four-week course from Sentinel|9, you’ll learn all about the marketing mix and how to manage the marketing function. You’ll also examine current marketing practise in a diverse range of contexts, explore a wide array of marketing tools, and discover how to develop a marketing plan.


Learn the tools to analyse the marketing environment


In order to properly analyse the marketing situation, there are a number of tools and techniques that you can utilise.


You’ll be guided through a range of marketing theories to lay the foundation for designing plans for a variety of marketing situations. You’ll then explore tools such as PESTLE, five-forces, SWOT analysis, and Porter’s value chain, which will allow you to successfully conduct and assess situational and macroenvironmental analyses.


Discover how to design real-world branding strategies


Through case studies, you’ll examine the various aspects of marketing strategies with real-world examples. You’ll look at Nespresso to assess creating competitive advantage before analysing the positioning and branding failures of the Amazon Fire phone.


Build and execute a marketing plan


Once you’ve explored the relevant marketing tools, channels, and functions, you’ll pull your new skills together to look at how to formulate and execute a marketing plan.


You’ll learn the individual components of the plan and how to tie it into the overarching business plan. Then, you’ll explore target audiences, positioning, and the different metrics to use, before developing an action plan to execute your strategies in real-world contexts.


This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with marketing skills.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Sentinel|9

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016