eLearnAfrica
Facebook Marketing: Organic Reach and Paid Advertising
  • Start Date: 25 Oct, 2021
  • 2 weeks
  • Study Content: Videos


Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Create effective free and paid Facebook marketing that engages your audience


Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate sales. However, billions of users mean an influx of content, and it can be difficult to stand out from the crowd.


This is part 1 of a 4 part series. Part 1 will provide you with strategies from specialists in the field to get your content seen by the right people.


You’ll explore the differences between organic (free) and paid advertising, and the best practices for using them in your marketing strategies.


Explore the features of Facebook


You’ll first examine the different features available on Facebook to identify where, and how, your content can be displayed.


From here, you’ll learn about the placements of Facebook ads as well as the three key advertising platforms so that you gain a comprehensive understanding of the Facebook ads network.


Learn how to crack the Facebook algorithm


Exploring the benefits of advertising on this popular platform, you’ll learn how the Facebook algorithm works.


This understanding will help you master the algorithm to ensure that your content is prioritised.


Become a pro at advertising on Facebook


You’ll learn the five buyer stages to understand your customers’ journey. This will help you tailor your content to help them reach the purchasing stage.


With this knowledge, you’ll complete a paid strategy template based on easy-to-follow steps to creating effective Facebook ads.


This course is for people who want to understand how to do organic and paid advertising on Facebook.



  • Business owners who want to ramp up Facebook engagement to build brand loyalty and turn followers into customers

  • Marketing professionals who want to up their game

  • Social media newbies who just want to know what they need to do to get started


You’ll need to have the Facebook app on your phone, but who doesn’t?


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

Social Media College

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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