Master Digital Marketing: Introduction to Marketing
The Left Bank
  • Start Date: 26 Apr, 2021
  • 3 weeks
  • Study Content: Videos


Boost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Discover the evolution of modern marketing strategies


Understanding human behaviour is key to carry out effective marketing. When you investigate the marketing tactics that have worked over time as well as the elements that continue to change, you gain a deeper insight into your customers’ motivations to help you make informed marketing decisions.


On this three-week course, you’ll explore the historical principles of marketing and fundamental theories that underpin everything we still do today.


With an understanding of the proven marketing techniques as well as a look into the new methods used in the digital landscape, you’ll know what to include in your own marketing strategies.


Reach your audience using Maslow’s hierarchy of needs


You’ll examine different models for understanding and planning your strategies, including the hub and spoke, and Maslow’s hierarchy of needs.


With this knowledge, you’ll develop an understanding of human behaviour and motivations which will help influence your marketing techniques.


Discover the best ways to promote your business with the seven key marketing channels


In today’s digital world, it’s important to understand which of the many marketing channels work for you.


You’ll look at marketing via; word-of-mouth, podcast, email, social media, Search Engine Optimisation, influencer, and video to understand how to choose the right channel to connect with your audience at the right time.


Learn how to create a successful marketing strategy


Finally, you’ll examine case studies of digital transformation to understand the importance of evolving and embracing digital.


You’ll then be guided through the process of establishing a digital strategy so you can start to implement marketing tactics in your organisation.


This course is designed for aspiring marketers seeking the next step in your career in digital marketing.


It provides a strong foundation of marketing knowledge to build on across other courses.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The Left Bank

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
COLLABORATION POLICY

By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

ELEARNAFRICA HONOR CODE PLEDGE

By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

  • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

  • Maintain only one user account and not let anyone else use my username and/or password.

  • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

  • Not post answers to problems that are being used to assess student performance.

  • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

VIOLATIONS

If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

  • Receiving a zero or no credit for an assignment;

  • Having any certificate earned in the course withheld or revoked;

  • Being unenrolled from a course, learning program or degree program; or

  • Termination of your use of the App and/or Site.

  • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

No refunds will be issued in the case of any corrective action for such violations.

Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

CHANGING THE HONOR CODE

Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

Effective Date: September 22, 2016