eLearnAfrica
Master Digital Marketing: Marketing Fundamentals
The Left Bank
  • Start Date: 26 Apr, 2021
  • 3 weeks
  • Study Content: Videos


Learn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

This course is made available through the eLearnAfrica and FutureLearn partnership.

Use the marketing mix to anticipate customer behavior


To create a successful marketing strategy, an organisation must consider their marketing mix – the set of actions used to promote a brand or product.


On this three-week course, you’ll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.


You’ll also investigate the sales funnel to understand where to use different strategies through each part of the customer’s journey. With this knowledge, you’ll help optimise customer experience and sales, as well as minimising expenditure.


Refine your processes with marketing automation


You’ll look at the different ways you can generate interest in a brand or product such as the use of emails.


To help with this, you’ll explore tactics for building and managing email databases efficiently with automation.


Learn how to improve your customer journey


To improve your lead generation and conversion, you’ll gain an understanding of the whole customer journey to examine where you can improve.


Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.


By the end of this course, you’ll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.


This course is designed for anyone looking to move into marketing.


It may be particularly useful if you have your own business and you’re looking to boost sales through small and cost-effective strategies.


Certificate cost may vary. You will be redirected to the host page for cost and payment options.

The Left Bank

This university is part of the partnership between eLearnAfrica and FutureLearn.

This institution is available on eLearnAfrica through partnership with FutureLearn.

You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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